If you sell food products and offer unique recipes on your site, including rich snippets in your recipe pages can greatly expand visibility as shown below.Ī Google search result listing for “bean chocolate cake recipe” with photos and other rich snippets Recipe rich snippets with photos are widely used in both Google and Bing. Three other rich snippet types may be useful to ecommerce sites in certain industries: recipes, events, and music. If your site includes biographies of your executive staff, these can be marked up as well so that your company and their position are displayed in the search result. These can be used to verify information for local search as well, so making them easily accessible and readable for the search engine crawlers can help on many fronts. Valuable properties include address, geolocation, phone, and URL. If your company also manages brick-and-mortar stores, make certain to mark up the store pages. Google recognizes breadcrumbs automatically. Only Bing uses a formal markup type for breadcrumbs, simply identifying Title and Child properties. The Reviews markup type also includes the ability to mark up a product photo. The commonly used properties are Item, Rating, and Count, the last of which identifies the number of reviews submitted. An individual review would be marked up using Reviews tagging, but the aggregate of all of the ratings and reviews - 3.5 stars out of 5 over 50 reviews - is considered Reviews Aggregate. The Reviews markup type also includes the more commonly seen Reviews Aggregate. Why not mark up that photo for Bing’s search results with the possibility that it will be used in Google at some point?Ī Bing search result listing for “born dinah loafers” with the product photo shown inline with the search result. Still, every product on your site has a photo already. The Product markup type also includes the ability to mark up a product photo, but I’ve only seen Bing use product photos in traditional search results (see below). If the product is unique and only a limited number available, you can also use the “quantity” property. If the product is on sale for a limited time, you can use the property “priceValidUntil” to drive a sense of urgency.
If your products are commonly searched for by SKU numbers, make sure to mark up the SKU in your product pages using the “identifier” property. After identifying the product name, a variety of other attributes can be marked up as well, including price and availability. Common Ecommerce Rich Snippetsīoth Google and Bing support all of the rich snippet types most relevant to ecommerce sites. In the crowded ecommerce field, where even commerce-free informational sites are competitors, rich snippets can win you eyeballs, clicks and sales. It’s the same with search results: The page that wins the searcher’s click will be the one that distinguishes itself from the pack of ten blue links and various paid ads filling the search results page. The candidate that wins the position has something special that distinguishes him from the pack. But out of that top handful of candidates, only one will be chosen. All ten candidates are qualified for the job and have worked hard to distinguish themselves. Think of rich snippets this way: Standing out in the crowded landscape of a search results page is similar to making the best impression in a field of ten candidates for a job.
#Rich snippets seo code
The markup code that helps search engines classify the information for rich snippets can be easily inserted into your page templates so that the code appears on every relevant page on the site.
If you have something to sell and a published price, you can put rich snippets to work for your site. Search engines provide rich snippets not to play favorites with one page over another, but to enable searchers to make a more educated click decision and improve the likelihood that searchers will choose a page that satisfies their need.Īll ecommerce sites can take advantage of at least one form of rich snippet: Products and offers. Ratings, pricing, and availability are commonly seen in ecommerce rich snippets. Rich snippets are additional pieces of information that the search engine is able to identify on the page, used to enhance the searcher’s understanding of the value of that page. A Google search result listing for “born dinah loafers” with the rich snippet outlined in red.
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